Before you walk out the door

Your second best opinion.

Photograph your outfit and Primp reads it like a stylist would — the score, the verdict, and the one change that makes it work. In seconds.

iPhone · Your first three looks are free

A woman in a navy sweater, dark jeans and Chelsea boots on a Paris street, ready to head out
86Office
“Smart without trying too hard.”
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The mirror moment

Ever stood at the mirror, unsure if it actually works?

  • The fifth outfit change, already running late.
  • The friend who always says “cute!” — about everything.
  • The pile of rejected looks growing on the bed.
  • The time check. The “is this too much?” The guess you make anyway.

“Cute!” is not an answer.

The turn

You’re not guessing anymore.

Primp reads your look like a stylist would — before you walk out the door.

How it works

Three seconds to a straight answer.

01Capture

Snap or upload your look.

Pick where you’re headed and whose eyes you want on it. That’s the whole setup.

Choosing the occasion and which judge’s eyes to rate the look through
02Read

Get the verdict.

A score out of 100 and a stylist-level read, written in the voice of the judge you chose.

A finished rating: a score of 85, the band “A Strong Look”, and the written verdict
03Fix

See the one change.

The single highest-impact fix — plus two or three restyles built from pieces you’re already wearing.

The suggested fix and restyle ideas built from pieces already in the outfit

The score

A number you can actually trust.

Not a hot-or-not. A considered read of the whole look — cut, colour, proportion, and the occasion it’s for — weighed the way a stylist would.

A navy bias-cut silk slip dress with a nude heel at a rooftop evening party
Night Out
The Fashion Editor · Night Out
91/100
Certified Slay

The verdict

The bias-cut navy reads expensive, and the nude heel keeps the leg line long. A room-stopper.

  • Certified Slay
  • A Strong Look
  • So Close
  • Needs a Tweak
  • Rethink It

The judge critiques the outfit and the styling — never your body.

Whose eyes?

Choose who’s looking.

The same look, read six different ways. Pick the voice you trust today — warm and hyping, or impossible to impress.

  • The Honest Bestie

    Warm, hype, but always truthful.

  • The Random Pedestrian

    A stranger’s honest first impression.

  • The Strict Stylist

    Celebrity stylist. Exacting standards.

  • The Fashion Editor

    Vogue voice. Trend-aware, refined.

  • The Secret Admirer

    Has a crush. Finds what’s working.

  • The Mother-in-Law

    Impossible to impress. Notices everything.

Where are you headed?

Dressed for the room you’re walking into.

An interview is not a girls’ night. Primp judges the look against where it’s actually going.

  • Everyday
  • First Date
  • Office
  • Night Out
  • Brunch
  • Interview
  • Wedding
  • Event
  • Girls’ Night
  • Vacation
  • A navy bias-cut silk slip dress with a nude heel at a rooftop evening partyNight Out
    The Fashion Editor91/100

    “The bias-cut navy reads expensive, and the nude heel keeps the leg line long. A room-stopper.”

  • An emerald satin slip dress with delicate gold jewellery at an evening partyGirls’ Night
    The Secret Admirer93/100

    “Emerald on you is almost unfair. The gold jewellery is the exact right amount of shine.”

  • An emerald lace-and-satin midi dress with strappy heels at an evening receptionWedding
    The Mother-in-Law88/100

    “Elegant and appropriate — the lace is tasteful, never fussy. A guest who understood the brief.”

  • A navy knit sweater with dark slim jeans, a leather tote and Chelsea boots on a Paris streetOffice
    The Strict Stylist86/100

    “Clean lines, considered layering, the boot grounds it. Smart without looking like it tried.”

  • A crisp white linen shirt with olive wide-leg trousers and white sneakers on a cobblestone streetBrunch
    The Honest Bestie84/100

    “So easy and so you. Crisp white, relaxed trouser — effortless, never underdressed.”

  • A soft sage sweater with straight jeans and a tan crossbody bag in an Italian piazzaVacation
    The Random Pedestrian82/100

    “Caught my eye across the piazza. Soft sage, good proportions — you look like you belong here.”

Can’t decide?

Two looks in. One answer out.

When you’re torn between two, put them side by side. Primp gives you a single “wear this” — and the reason why.

An emerald satin slip dress with delicate gold jewellery at an evening partyLook AWear this
A navy bias-cut silk slip dress with a nude heel at a rooftop evening partyLook B

· For a night out

“Wear the emerald. Richer colour on you, and the neckline does more — the navy is lovely, but this one wins the room.”

Our promise

Your photos are never stored. Anywhere.

Each look is sent securely, analysed in seconds, then discarded — nothing is kept, not on our servers and not in a photo archive on your phone.

No account, no email

Nothing to sign up for. You stay anonymous.

Analysed, never stored

Your photo is read in seconds and discarded — never saved anywhere.

What you tell us stays with you

Your style details and your progress live on your phone. Erase everything any time from the You tab.

Read the full privacy policy

Before you walk out the door

Walk out sure.

Get a second opinion you can trust. Your first three looks are free.

iPhone · Free to start